Stefano Pilati, creative director of Ermenegildo Zegna, has just unveiled the official fashion show movie for its spring/summer 2015 Couture collection. The video is directed by Johan Soderberg; his third video collaboration with Pilati.
Soderberg's edits offer an unconventional view on the runway show, designed by Stefano Pilati. The starting point for the spring collection was architecture and space. Pilati's inspiration is the result of the interaction between the two concepts, to embody social structures and business logics, with the silhouettes examplifying the rapport between volumes (the space) and graphism (the architecture.)
Watch the video below:
Stefano Pilati, concept and creative direction Johan Soderberg, director and editor AJ Weissbard, lighting designer James Murphy, music Eva Tempelman and Max Brun, executive producers URBAN production, event producer