Collaborations, collaborations, collaborations. We're up to our ears with 'em! Ok, maybe that's not entirely true--but they're certainly the ongoing movement in fashion that has produced a bottomless pit of fascinating mash-ups--from the terrible to the terrific and everything in-between. Why, just the other day an email landed in our inbox alerting us to the fact that Marc Newson's fall collection for jean-centric brand G-Star was now available. We're certainly familiar with G-Star's distressed denim aesthetic, yet we hadn't heard of Newson, so, being the intrepid reporters that we are, we did some research (i.e. Googled: "Marc Newson Wikipedia"), and gave ourselves a little crash course on the industrial design chameleon. And although most people adhere to the belief that one can only be, "a jack of all trades, master of none," Newson might be the guy to disprove that old chestnut. This kid's designed a plane, a car, furniture, kitchenwares, and almost anything else you can think of, including clothing--for G-Star--on-and-off since 2003. He tends to lean towards a more casual, urban, athletic vibe, but with an element of playfulness and a pop-y, graphic quality, which all lends itself to his signature appeal. It's gym clothing you wouldn't mind being spotted in after workout session. Most interestingly, Newson is a bit of a rule-breaker and tends to avoid using denim in his designs and focuses on other fabrics, making his contributions really stand out from the core collection.
G-Star just launched the US branch of their ecommerce site (shop.g-star.com) featuring Newson's work among other specialty in-house capsule collections the brand keeps in rotation.