Jacquemus is not the one to play with.
French designer Simon Porte Jacquemus took to Instagram to shut down a homophobic, supposed fan of his label. The designer has made a name for himself as one of the buzziest young names out of France, with his bags becoming covetable items.
The shopper, Russian social media influencer Anya Safarova, commented on a photo on Jacquemus's Instagram account. The image featured the designer kissing his husband.
"I used to want your bag," Safarova wrote. "Now" and she finished the message with vomiting emojis.
Jacquemus responded directly to the comment writing "My bag don't want you." The designer then screenshot the comments and posted them to his Instagram stories writing "If you know how many [gays] are working at Jacquemus. We don't want you as [a homophobic potential client.] You don't deserve our products. Period."
That post was then shared onto the Jacquemus Instagram grid with a new caption.
"I don't need your homophobic point of view," the designer wrote. "And my bags don't need you."
According to Safarova the attention has caused a flood of hateful comments on her Instagram. She has posted screenshots of her views to show that they have increased from what they normally are. After posting a photo of the Jacquemus bag she does own she said that would be her last one.
She has since locked her Instagram account.
Jacquemus had never hidden his husband or the fact that he is gay. He has long posted images of the two kissing and hugging. In 2021 he released an ad campaign featuring same-sex couples kissing.