It looks like everything is looking up for Jonathan Van Ness. After walking into 2021 having recently announced to the world that they were secretly married in the summer of 2020, the Queer Eye hair expert has some business news. While the show might be on pause right now given the ongoing global pandemic, Van Ness is full steam ahead with the launch of his first haircare line.
"I'm so full of gratitude to share with you that aver years in the making, I'm launching my very own haircare brand," he wrote in an Instagram post Tuesday. "Biossance, [a brand available in Sephora in the U.S.,] has earned my trust in skincare over the years and we're ready to take our relationship to a whole new level. GAME CHANGER ALERT I'm teaming up with their parent company Amyris to develop their, and my first-ever haircare line!"
A press release available online stipulates the launch is planned for this summer.
"This haircare line is my baby and this team is the only one I trust to develop a line of products that carries my name and ethos," she continued in the caption. "Together, we're developing a haircare line that will be inclusive for all people, effective for all hair types and sustainable to our gorgeous Earth. We're ready to revolutionize the haircare industry and can't wait to share it with you later this year."
Prior to becoming a star on Netflix's Queer Eye (and doing sold-out stand-up comedy tours,) Van Ness was a salon hairdresser. With the news, the nonbinary professional posted a series of images featuring the Boissance team.
"Haircare is one of the fastest growing categories in beauty, and we are aiming to lead a significant shift in the industry via this partnership with Jonathan," John Melo, president and chief executive officer of Amyris, said in a release. "This new haircare brand will be a great addition to our offering in skincare, baby and mother care and clean color cosmetics. The momentum of our expanding consumer brand portfolio along with the significant progress on the previously communicated strategic transactions sets us up well for continued sector leadership in 2021."
The new brand hopes to offer “unparalleled ingredient efficacy, clean formulas and packaging, with genuine inclusivity.”