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Tommy Hilfiger Makes Pride Possible

Tommy BTS #1

On May 1st, we gathered at Michelson Studio in the West Village of New York City with lauded photographer Mark Leibowitz. The goal was to shoot an exciting Pride campaign for Tommy Hilfiger using profession dancers instead of the more expected models. Leibowitz is well known for his powerful images of everyday people, as well as his ability to interpret movement within the fashion and sports genres, so he was an ideal partner to capture the freestyle dancing and ranges of motion.

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It was important to shine a light on self-expression, specifically dance, during a time when the arts are being defunded and LGBTQ+ people are being marginalized. The expansive studio overlooking the Hudson River created a visually stunning and safe environment in which the dancers could feel free. 

The inclusive Tommy Pride capsule collection supports the Human Rights Campaign Foundation, America’s largest civil rights organization fighting to end discrimination against the LGBTQ+ community. Click the link below to experience Mark’s video of the dancers in motion.  Both Tommy Hilfiger and Out hope that this “Make Pride Possible” campaign inspires others to dance as if no one is watching.

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Photographer: Mark Leibowitz. Dancers: Arianna, Leonardo, Kyle, Grace and Carl, Stylist: Yashua Simmons, Hair: Yuhi Kim, Make up: Georgina Billington

Click here to shop the Pride capsule and watch the video of the dancers in motion.

Tags: Fashion, Pride
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