J.Crew Reminds Us: Love Always Comes First

In honor of Pride, J.Crew and Madewell just launched a limited-edition capsule collection of tees and accessories where 50% of the retail value will be donated to the Human Rights Campaign. All of the T-shirts in the line are emblazoned with the phrase "Love First."

To commemorate the collection, J.Crew shot an inspiring campaign of couples, reminding us all that love really does first. Included? Zosia Mamet and Evan Jonigkeit, Allison Graham and Earon Nealey, and Sam Broekma and Eric Riley.

Click through to check out some of our favorite shots from the campaign, peep the collection, and shop the collection atJ.Crew and Madewell.