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A first-look at Disney x Coach: A Dark Fairy Tale
When two powerhouses join forces, magic happens. That's exactly what happened when Coach teamed up with Disney for their third special-edition collab that subverts classic Disney princess tales with the dark and romantic twist Coach is known for in its ready-to-wear and leather goods offerings.
Coach Creative Director, Stuart Vevers said:
"I have always loved Disney--both the movies and the fantasy worlds created that have captured my imagination for many decades. It was fun to explore the darker side of these stories and mix Disney's nostalgic charm with Coach's creativity to bring my memories from these fairy tales to life within our world of accessories and ready-to-wear. The Disney spirit truly reinforces the new youthful perspective we are bringing to luxury at Coach."
The line recontextualizes unexpected motifs from films like Sleeping Beauty (the dark castles, and the like) to play with the edgy silhouettes found in Coach's Pre-Fall 2018 collection. In it, you'll find retro tees, tough moto jackets, and Coach's signature print reimagined in new ways. You'll also find hoodies, sneakers, and fanny packs with Disney-inspired patches and embellishments.
The collaboration will be available in select Coach stores and on coach.com on May 14th.
Click through to check out a first look at the imagery from the collaboration.