Helmut Lang Taps Queer Photographer Ethan James Green for New Campaign

Helmut Lang has some new initiatives in the works thanks to their editor-in-residence, Isabella Burley--the first of which is their new Seen By Ethan James Green campaign, featuring a score of intergenerational creatives and models: Alek Wek, Chris Kraus, Larry Clark, Traci Lords, Shayne Oliver, Nicky Rat, Mari Copeny, Kembra Pfahler, Unlocking the Truth, Yoshi, Alanie Quinones, Aurel Haize, Grace Gee, Ian Isiah, Gogo Graham, Dara and Soyhun Jung.

Related | Hood By Air's Shayne Oliver to Create Special Helmut Lang Collection

The campaign comes joined by three exciting new projects for the iconic brand: first, Helmut Lang Re-Edition, which will reintroduce iconic former Helmut Lang pieces into stores. The second is the Seen By: The Artist series, which will collaborate with 12 visual artists over the course of a year to produce unique pieces incorporating images from said artists' work. Finally, there's the Helmut Lang Design Residency, which, as one might infer, will offer different designers the chance to work with the famed brand on capsule collections--first up is former Hood By Air mastermind Shayne Oliver, who will debut his Residency collection at New York Fashion Week on September 11.

Photography: Ethan James Green for Helmut Lang