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Versace Taps Bruce Weber for Spring '17 Eyewear Campaign


Models, horses & string music (feat. sunglasses).

Few things embody the idea of escapism as well as a Versace eyewear campaign. Ever dreamlike and fantastical, the brand has perfected its ability to immerse viewers into a blended world of fashion and breathtaking landscapes, and this year is no exception.

Related | Versace's Steamy, Homoerotic Short Film for Newest Fragrance

In the past we've been transported alongside Gigi Hadid and a bevy of other models clad in emerald to wintry peaks. This year's campaign video for the spring '17 eyewear line, directed by Bruce Weber, finds us on a windswept heath, where models trot through the breeze on horseback before moving on to dainty forehead kisses and languid descents into a pool. Watch the drama, below.

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Dennis Hinzmann