H&M has been killing the diversity game this fall. Following the announcement of their partnership with actress and activist Iman for their Kenzo x H&M line, the clothing company released a new ad for their autumn line geared towards the concept of intersectional feminism.
The ad features women of color, size, and age being their true kick-ass selves to the tune of a snazzy new cover of Tom Jones’s “She’s A Lady” by the duo Lion Babe. H&M’s new ad included a shot of two women kissing underwater.
Trans model Hari Nef, who recently spoke candidly with i-D Magazine about trans activism and mental illness, was also featured in the empowering ad.
We don’t know what kind of tea H&M has been drinking, but they should keep sipping and serving audiences more of this beautiful representation.