Perry Ellis Launches New Collection: Black

Late last week we took a trip uptown to peruse the racks at Barneys New York and Bergdorf Goodman to see what the buyers had decided purchase for their customers (we swear it was for research!) While back in February, the runways prognosticated shockingly bright outerwear, furry, wooly coats, and liberal use of kooky and charming patterns, the stores had placed their bets on black, black and more black -- obviously a proven hit with shoppers.

Another company that knows that what is shown on catwalks and what actually persuades buyers to hand over their credit cards can be pointedly different stories is Perry Ellis, who has just announced the launch of Black, an edited 14-piece collection of pieces that would appeal to the highly discerning customer. Creative director John Crocco weighs in: "Black is a versatile and practical shade to wear. There are few colors men can wear head-to-toe and actually look masculine and modern."

The collection will hit stores right as New York Fashion week closes up shop, on September 15th at Macy's and online, and as an added bonus, Perry Ellis is unleashing an armada of automobiles to transport fashion editors and other industry insiders to and from the shows during the hectic festivities this Saturday, Sunday and Monday. But anyone can hitch a ride, just check out Twitter and tweet @PerryEllis letting them know your location (make sure to tag it #perfectride), or keep an eye peeled if you're in the Union Square area.

Oh, and check out a behind-the-scenes video of the ad campaign below (featuring one of our favorite models Arthur Kulkov -- swoon).