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New York Fashion Week: You Get the (General) Idea

General Idea's spring show -- which took place on Friday afternoon -- began with a grainy black and white projection of guys in old-timey swimsuits cavorting on the beach. But when the models emerged, the black and white shifted to Technicolor a la The Wizard of Oz -- or The Wizard of St. Tropez, perhaps. Designer Bumsuk Choi was inspired by a jaunt to the French resort town.

The clothes were slightly off-kilter takes on French nautical gear - Breton sweaters with the sleeves ending well above the wrist, fisherman hats, and utility vests all made appearances. A stand-out was a chunky orange cable knit sweater. In fact, there was a lot of orange. But this wasn't inspired by the color of Jacques Cousteau's cap or by the hue of life preservers. "I saw a sunrise in St. Tropez," Choi said post-show, "and tried to translate the colors. The orange was that sun going down." Well, it would also make the wearer much easier to spot if he falls overboard.


all photos courtesy of Sarah Olin

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