FashionWeek, The Play-by-Play Day 1

9.30 am - Ralph Lauren Home

It is all about French Riviera. We saw lots of navy, lots of cream, nothing new really, but that's what Ralph Lauren is about. It's classic, its amazing. We were only there for 15 minutes, but it felt like we were on holiday. The pillows inspired by women's wear dresses with diagonal stripes were simply divine. However, if you really want to indulge, go for the navy pinstripe men's suiting fabric upholstered chair. If that doesn't impress you, the visual team who goes into making a RL show room happen will: We're talking sunset backdrops, ocean-wave sound effects, and hidden little fans to simulate a summer breeze on the faux palm trees. And finally, the most sublime thing to come out of the appointment: ceramic dishware with a potato press print straight from childhood. GORGE!

11am - Liz Claiborne by John Bartlett

The usually butch and oh-so-Chelsea John Bartlett himself was in head-to-toe hues of purple -- lavender top, lilac bottoms -- a true sign of the way he sees Spring 2010 heading. My absolute favorite of the maybe seven-color story set-ups was the purple 'way.' Models in bow ties, rolled-up cuff shorts, and wide-knit sweaters. It was the urban boy makes his way to Fire Island. Needless to say, it was easy and fashionable but pretty damn gay.

12pm - Shopping for multi-colored neon 3-4 inch feathers and neon cord in the garment district. Thank you J&M Trimmings.

2.30pm - Tom Ford

Cliff and Natalie at Tom Ford make life so easy. We get every sample we ever ask for. They let us try on the clothes and we talk about our new obsession: The September Issue. Natalie thinks Anna displayed extreme control while Cliff never wanted to leave the theater. As for the Spring 2010 collection, keep your eye out for patterns that mix and match and play with your eyes. We're talking florals on paisleys on plaids, and it's all in delicious candy colors. The best piece from the selection is a red suede bomber jacket. Oh, and the eye wear is Aldous Huxley meets the '60s meets P-Town next summer.

4pm - Mackage

The girls at Tractenberg are angels. I didn't know anything about this label but they walked me through the collection and charmed me into loving it. It's all outerwear; lots of leather, lots of nylon. I wish it weren't so safe, but the price-point under $700 is totally doable so check out the pop-up shop on Washington Street in the Meatpacking District (open until the end of the month).

4.15 pm - Dropping off degorge Dries Van Noten circular sunglasses with Daniel from Duckie Brown for press pictures and interviews after the show, which is sure to genius.

4.45pm - Gilded Age

Bought a beer too early; apparently was eager for alcohol when there was free booze at the back of the Yard at the Soho Grand hotel where the presentation was being held. Super chill, amazing ladies singing jazzy blues (they kind of stole the show with their voices and hair n' heels). The models were lazing about in their classic yet reinterpreted American fashions. It was American Eagle meets a new generation with a little more dollar. BTW, there were watermelons with seeds (which I think is pretty damn cute).

5.15 pm - Julie Stiles on St. Marks looking fresh-faced and her hair looked nice.

5.20pm - Shopping for stripper heels at Trash and Vaudeville for the Copperwheat show, to no avail.

5.35pm - Passed Helena Christiansen with sons leaving the movie theater at Union Square on way to West Village for stripper shoes hunt mark II at Fantasy World.

8pm - Adam Model Management launch party at Cain

Twinky models, some American Apparel deep Vs, free booze, and that British boy from the CW show Stylista. Oh, and our fabulous Korean girlfriend Rosa from Sephora. She looked major in those jodhpurs.

-- Brent Coover