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Truman Says

H&M's Star Studded Roster for Fashion Against AIDS 2009

For their second consecutive year, H&M and Designers Against Aids (DAA) are teaming up for the Fashion Against AIDS apparel campaign, enlisting some of the biggest names in fashion, music, art and entertainment to design limited edition t-shirts for the H&M label. Among participants this year are Estelle, N.E.R.D, Katy Perry, Robyn, Dita von Teese and Yoko Ono, all of whom helped design shirts in a 80's edgy style, with 25% of sales go to to HIV/AIDS prevention projects of Designers Against Aids, UNFPA, MTV's Staying Alive Foundation and YouthAIDS. Each tee is emblazoned with an empowering message about safe sex, one of the best being Katy Perry's, which reads "WHAT'S ON THE OUTSIDE IS WHAT COUNTS." So if you're willing to do some fashion philanthropy look for the t-shirts to hit H&M starting in June 2009 in the H&M DIVIDED departments of over 1000 stores in 30 countries.

And remember to wrap it up.

-- Seth Plattner

Advocate Channel - The Pride StoreOut / Advocate Magazine - Fellow Travelers & Jamie Lee Curtis

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Seth Plattner