Kanye West has changed his name to Martin Louis The King, Jr. Why, you ask? To embody Martin Luther King and his favorite fashion labe, Louis Vuitton. He demands everyone address him as such, but no one will. [Daily News]
Sean Avery: hockey star, foul-mouthed, fiery-fisted, lover of Dries Van Noten. The New York Times profiles. [NYT]
Word is that Buzz Armstrong will be in the next Louis Vuitton campaign. He will pose alongside fellow astronaut Jim Lovell and Sally Ride. [WWD]
The cast of the Broadway revival of Hair, which opened Tuesday, got the Levi's treatment.
Recognizing the impact the brand had on the style of the counterculture movement of the 60s, costume designer Michael McDonald has outfitted the entire cast in the label. [WWD