What do you get when you combine a marketing guru (and by default denim aficionado), a downtown artist/DJ, and a sprinkling of NYC's underbelly's finest? The Smile: a new boutique, self-described as a "mixed use concept store," now open on Bond Street. It's the brainchild of Earnest Sewn and Freemans Sporting Club
marketing maven Carlos Quirarte and his business partner Matt Kleigman. Think retail 2.0, where you can score a tattoo courtesy of Saved Tattoo
's Scott Campbell, stock up on art (currently on display are, appropriately, smiley-face works from Nate Lowman), and snack on Mediterranean fare at an in-house cafe from Melia Marden (offspring of Brice).
The Smile likewise stocks a slew of objects less fleeting than falafel, but not as permanent as ink, including jewelry from House of Waris
, candles from Cire Trudon
and wares from Adam Kimmel and Sol Moscot made especially for The Smile. All of the above are housed in distinctly dated, yet timeless, digs, thanks to an interior executed by Brooklyn antique storeowner Luke Scarola of Luddite
. Essentially, it's two-floors chock-full of countless things that can make you (ahem) smile.
The Smile, No. 26 Bond Street, New York NY 10012
-- Alisa Gould-Simon