Kenneth Cole is always out to make a statement--especially in advertising. In the last 25 years, the company has used advertising to call attention to important social issues such as HIV and homelessness (while showing off the clothes, of course). So, for the company's 25th anniversary, Cole and company are celebrating diversity and hoping to dispel social prejudice with an ad campaign that doesn't feature models but "bold, unexpected people of substance" (What does that mean exactly?) who "live their lives in non-uniform ways." Among the non-models snapped by famed photog Terry Richardson are Regan Hoffman, an HIV positive magazine editor, and lesbian couple Joanna and Nicoletta Tessler with their adorable baby (see photo). Let's just hope the baby doesn't start demanding hair and makeup every morning before Mommy and Me class.