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Jools Lebron, the woman that you are!
TikToker and content creator Jools Lebron has shared even more good news made possible thanks to her success with the "demure" trend.
Lebron, who popularized the ongoing TikTok "demure" trend where she makes videos cheekily explaining how to be and remain demure no matter the situation, has shared the news that her success from spreading the trend is now allowing her to get top surgery.
@joolieannie Very demure #demure #fyp
In a recent video, Lebron has revealed that thanks to her success, she's about to book her top surgery.
"In the words of Eden the Fucking Doll, bitch, you don't ever get to question if I'm a fucking woman again, bitch. Or my dedication to my transition, bitch. I'm willing to risk my life for this. Eat my ass, it's she/her until the day I die!"
What beautiful news!
@joolieannie #fyp #demure
Lebron has skyrocketed to fame in recent week with her spreading of the "demure" trend, which started on TikTok and has spread to people like Jennifer Lopez and Lady Gaga.
In the trend, Lebron makes videos where she talks about how to be "demure" in situations like going to a job interview, deplaning from a Southwest airplane, and any other situation you might want to be "very mindful" and "very modest, very respectful."
The Chicago-based influencer currently has over 2.1 million followers on TikTok, and her TikTok about "how to be demure and modest and respectful at the workplace" has over 49 million views at the time of this writing.
@joolieannie #fyp #demure
Thanks to her sponsorships, collaborations, and jobs she has gotten, Lebron previously announced that she would be able to finance the rest of her transition, as well as helping her best friend with housing.
However, earlier this week, news broke that someone else, a person named Jefferson Bates, had filed a trademark claim for the phrase, meaning that Lebron was seemingly blocked from selling merchandise or further monetizing the trend she she popularized.
Lebron later updated her fans and supporters by saying "Divas, on the trademark front,I feel like I've got to say something: we got it handled. And I'm gonna leave it at that. We got it handled. Mama got a team now! It's getting handled."
Having a team to handle your business? Very demure!
Jools Lebron, you deserve every good thing coming to you!
- The 'demure' trend went so viral, the TikToker behind the audio can now pay for her transition ›
- Jools Lebron is helping her bestie with housing because of the success of the 'demure' trend ›
- Someone else trademarked Jools Lebron's 'demure' tagline & we're ready to fight ›
- Jools Lebron's new PopSocket collab is the epitome of 'demure' ›
- Jools Lebron exposes beauty brand that didn't pay her ›
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Mey Rude
Mey Rude is a journalist and cultural critic who has been covering queer news for a decade. The transgender, Latina lesbian lives in Los Angeles with her fiancée.
Mey Rude is a journalist and cultural critic who has been covering queer news for a decade. The transgender, Latina lesbian lives in Los Angeles with her fiancée.































































