Vogue can't stop the beat!
In a new commercial from Vogue and Marc Jacobs, Gigi Hadid, Cole Escola, Laverne Cox, and more come together for a fashionable tribute to the classic John Waters musical Hairspray.
Featuring choreography, great fashion, and a gaggle of stars, the commercial has Hadid and company lip-synching along to the closing number from the musical.
The commercial, which uses "You Can't Stop the Beat" from the 2007 film version of the musical, starts with Gigi Hadid taking the roles of Tracy Turnblad and Penny Lou Pingleton (although she looks more like Amber von Tussle, who she played in a production when she was age 9), with Alton Mason joining as Seaweed Stubbs.
When Tracy's mother Edna joins in, Oh, Mary! star Cole Escola steps up and lip-synchs for their life.
The next superstar to join the tribute is Laverne Cox, who steps into
Queen Latifah's role of Motormouth Maybelle.
Some have pointed out the irony of doing a tribute to Hairspray without any fat people, as the original movie, Broadway musical, and movie musical are about Tracy Turnblad and her mother Edna who find happiness and acceptance as two fat women living in a society that centers thinness.
"gigi hadid and vogue did a tribute to hairspray and 'you can't stop the beat' without any fat people in it.....like...." one X user wrote.
"So you mean to tell me Vogue magazine didn’t think to hire one plus size model for a HAIRSPRAY tribute but picks *checks notes* Gigi Hadid to be Tracy Turnblad. 🤨🤨🤨," another wrote.