Louis Vuitton has chosen the openly-gay actor and film director Xavier Dolan as the new face of its fall-winter advertising campaign.
The images were shot by Alasdair McLellan and focus on Ombre, Louis Vuitton's latest line of leather goods, featuring two iconic bags -- the Keepall and the Porte-Documents Voyage Bandouliere.
"I've fondly dreamed of becoming the face of an important brand since I was a child, in the same way that others dream of becoming an astronaut," Dolan commented in a press release. "By this, I mean dreams that are very easily pushed aside to make way for work. I dreamed of this as I first and foremost dreamed of becoming an actor and would look up at these huge posters of celebrities while driving along motorways or crossing under bridges."
"That I am today the face of Louis Vuitton almost seems like a twist of fate. You dream back to front, wanting the rewards before putting the work in. And then you work, get on with life and just sometimes these childhood dreams have a way of catching up with you. This is a true privilege for which I am eternally grateful."
Since his directional debut (at only 20!) with I Killed My Mother, Xavier Dolan has become a prolific and respected filmmaker. His fifth feature film, Mommywon the Jury Prize at the 2014 Cannes Film Festival, and Tom at the Farm, his homoerotic thriller, recently received a US release.
Now 26, Dolan was selected to be on 2015 Cannes Film Festival jury this summer, becoming the youngest member ever. His next movie, entitled Juste la fin du monde ("Just the end of the world"), will star Marion Cotillard, Lea Seydoux, Vincent Cassel, Gaspard Ulliel, and Nathalie Baye -- his most ambitious billing yet.
He's also preparing the release of his first English-language film, The Death and Life and John F. Donovan, alongside Jessica Chastain, Kit Harington, Kathy Bates and Susan Sarandon, slated for 2016.
The advertising campaign will be premiere in October issues across the world.