On May 22, the heritage British sportswear brand Gola marks its 110th anniversary with a pop-up store at Fred Segal's Santa Monica location, in L.A.. "I think that we're very privileged that the brand has a long heritage and back catalogue that we can call upon," Gola CEO Tony Evans says. "We're always looking at the iconic styles that we've developed over the years for footwear and bags, and making sure that they're updated and relevant in today's market. But I suppose it's really the heritage that a lot of brands these days don't have, especially going that far back."
The brand started in 1905 as a manufacturer of soccer footwear, with shoes entirely made of leather and nails (pictured, above, a pair of soccer boots from 1920). "It's cool because you forget how heavy some of these old items are," Evans says. "Everything nowadays is light, and you wonder how people put some of these older shoes on their feet". Since then, Gola has expanded into a full-fledged lifestyle sports brand, carried by the success of the Harrier, its number one best-selling sneaker over the years.
For the anniversary, Gola pulled some keys pieces from the brand's museum archives. Some of these products will be displayed at the Fred Segal pop-up to pay tribute to Gola's rich history. Meanwhile, the latest range of Harrier sneakers is available online now, so if you haven't already jumped on the Gola bandwagon, now is your chance.
Super Harrier leather sneakers by Gola, $90, available at GolaUSA.com