Fashion Santa is back at the Yorkdale mall, located in the Toronto area. "I often say I'm Santa's younger brother -- the thinner version," model Paul Mason says, and he's certainly a hit this holiday season.
And if you visit the mall to check him out in person (click here for dates), Yorkdale will donate $1 for every selfie with Fashion Santa -- up to $10,000 -- using the hashtag #YorkdaleFashionSanta.
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He's been modeling for 30 years.
"When I was attending Ryerson, I was in a sociology class that was mixed with fashion students and one of them asked me to walk in a fashion show for one of their assignments. During that show, someone from the industry spotted me and liked what they saw. One month later, I was on the runway and I've never looked back."
He loves Burberry.
I'm a huge fan of Burberry. All of their lines and pieces are on point.
He knows how to dress down with style.
"My tapered navy blue TopShop Chinos are by far my favorite pant. Paired with a basic white T-shirt and a solid pair of shoes. I prefer fitted clothing because it helps create great lines."
He's a big fan of female models as well.
"I'm a big fan of Linda Evangelista's work. I also recently worked with Carmen Dell'Orefice. She's 84 years old and still modeling, which is truly inspiring."
He loves being a sexy Santa and taking selfies.
"I couldn't have been happier form the positive response. The best part is that we're really making a difference - it's a dream... It's a modern spin on the typical Santa photos. I do so many selfies because of my profile and beard, so it seemed like a natural fit."