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Designer Tim Coppens has partnered with London-based photographer T-Bone Fletcher to create imagery for his first ad campaign, showcasing his Fall/Winter 2015 collection. Coppens enlisted creative director Nicolas Santos (who's worked for Camper and Guglielmo Capone) to bring key pieces from the collection out on the street, and make them feel part of the city. The images were shot early in the morning in Harlem, New York, channelling documentary-style photography. Fletcher used film to blend the colors of the clothes with the background of the streets, and the models featured were chosen for their relaxed attitudes, and shot without hair, makeup, or styling. Click through to see the full campaign.
Creative direction by Nicolas Santos. Photography by T-Bone Fletcher. Models: Sheani Gist, Abiah Hostvedt, Ilir Shanja , all at Red Model Management New York.