essie joins forces with Queer Eye star and America’s sweetheart, Jonathan Van Ness, in a colorful collaboration for Pride this year. essie is launching an inaugural celebration to kickoff Pride month, which includes colorful manicures and efforts to give back to the LGBTQ community. essie efforts will reach legendary status as it is the first time essie features JVN as a brand ambassador!
“Being essie’s first-ever non-female partner is an honor! I’m so big on manicures because they help me express myself in a fun, unique way,” said Van Ness. “essie is such an iconic nail polish brand known for their hundreds of colors – the options are endless!”
The Pride-themed selection of essie shades highlights some of the most stylish manis that can easily be re-created using an assortment of seven cult favorite essie nail polishes, including play date and butler please.
When discussing Van Ness’s go-to-polish, he shares what colors and shades typically attract him the most. “I tend to go for bright shades, and I’ll never turn down a glitter. essie tart deco, an intense coral and a cut above, a pink diamond glitter, are two of my favorites! essie truly has a shade for everybody.”
America’s leading nail salon expert since 1981, essie believes in inspiring the love for the manicure. Love will prevail as essie helps further celebrate Pride by partaking in special events all throughout the season. “essie will be offering manis at The Ali Forney Center’s annual PROM event and sampling product at LGBTQ+ events throughout the month of June – including the NYC Parade and Pride’s biggest charity event at the Javits Center.” said Van Ness. “They’re also creating exclusive Pride nail art on @essie Instagram – you can learn how to recreate my look and show your #essielove!”