So it appears everyone from One Direction has decided to become a sex icon?
There's the obvious sexual god that is Zayn Malik, whose bad boy vibes would make us drop anything we were doing just to make eye contact with him. Then there's folksy, rock 'n' roll beauty Harry Styles, whose new album cover sees him dripping wet in a bathtub.
And now, a third, Liam Payne, has decided to join the sex symbol scene, sharing two new shirtless videos on his Instagram to promote his first song as a solo artist, erotically titled "Strip That Down."
Dare we suggest the few seconds we get of this new song sound sort of similar to Justin Timberlake's FutureSex/ LoveSounds? Very interesting. Though in terms of looks, Liam seems to be going the Justin Bieber route of young, tattooed muscle daddy.
While we're on that subject, it's essential to keep Liam's recent cover shoot with Rollacoaster magazine in mind: