It’s time to uninstall FaceApp. That app you used to make yourself look like an old person, swap genders, and terrify your friends just introduced some new filters that are sure to impress the lowkey racists in your life. Users got a notification today announcing four new filters: Asian, Black, Caucasian, and Indian. Things have gone over as well as you’d expect from a face-filter app that decided to dabble in digital blackface.
Everyone loves FaceApp, the phone app that adds smiles and wrinkles to your friends' faces!
We regret to inform you that FaceApp is racist pic.twitter.com/2tRSlcfWdc
— Jennifer Unkle (@jbu3) August 9, 2017
The app has already faced controversy for the short-lived “hot” filter that just lightened users skin, but this is a whole new level of fucked up. This is no digital blackface “Bob Marley filter” or yellowface “anime filter” like we’ve seen from Snapchat. FaceApp is literally marketing the filters as different races.
In response to the quick backlash, the app’s CEO and creator, Yaroslav Goncharov, had this to say: “The ethnicity change filters have been designed to be equal in all aspects. They don’t have any positive or negative connotations associated with them. They are even represented by the same icon.” With that in mind, here’s how Twitter is handling FaceApp’s racial new filters.
(FaceApp board meeting)
"Our app is popular."
"What if it could be more popular?"
(Everyone leans in)
"Get this: racism."
— Good Tweetman (@Goodtweet_man) August 9, 2017
remember when people were upset that face app could make you make girls smile? now it does blackface
— Nathan Jr. Modem (@JIFcan_noose) August 9, 2017
oh hell no Face App did not just make a blackface feature. I've got just the disgusted black woman reaction gif for this
— Dollars Horton (@crushingbort) August 9, 2017