IKEA launched a new ad campaign where they feature an interracial gay couple as they lay snuggled up on the couch together. Behind them a flag reads "All homes are created equal."
The new campaign tackles the ever changing idea of the American dream, AdWeek reports.
"There are so many different ways that Americans live--multigenerational, gay parents, etc.--that define the real portrait of the America that's really out there," Leslie Stone said, director of strategic services for Ogilvy, the shop behind the creative work. "If we'd put across 20 different living situations, they'd all be equally powerful."
You can see the printed ad below.
Watch the 30-second ad for the campaign below as well: