Troye Sivan Teases 'My My My!' Music Video, Out Tonight

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Troye Sivan has released two short teaser clips for his upcoming new music video and single "My My My," which will be the first track off of his forthcoming sophomore album and comes out at midnight EST.

The black and white visual is directed by Grant Singer and teases dramatic, synth-heavy music to come. Troye poses and flutters inside a warehouse and stands in repose in an archway at strobes flash around him. Take a look:

 

12 HOURS TILL MY MY MY!

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'MY MY MY!' - TOMORROW, 9PM PST DIR. @grant_singer

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Related | Troye Sivan: First YouTube, Now the World

The video seems to allign with "My My My"'s cover art, which shows Sivan bathed in shadow—the visual story seems to indicate a more melancholy, brooding chapter in the singer-songwriter's career: 

 

MY FIRST SINGLE, 'MY MY MY!' WILL BE OUT JANUARY 10, 9PM PST photo by @stuart_winecoff

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Troye's debut 2015 album, Blue Neighbourhood, entered the Billboard 200 at number 7 and was nominated for Album of the Year at the 2016 ARIAs. More recently, he's released "Heaven" and his collaboration with Martin Garrix, "There For You." He'll appear in the 2018 drama film Boy Erased alongside Nicole Kidman and Russell Crowe. 

Tags: Music

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