The web-cam driven video essentially inserts your image into the video, so its like you're looking in a mirror. When you move, Azealia moves. Built on Google Cloud Platform, the video works exclusively with Google's Chrome browser.
"I'm such a huge fan of technology and creative new ways of interacting and engaging with fans, so this collaboration was perfect for me. Music videos are as much of an art form as the music itself," Banks said in a press release. "The more I can push myself in my creative endeavors, the better. Working side by side with this incredible team of tech-creatives was a truly unique and enjoyable experience, and I'm thrilled to be part of a potentially groundbreaking new 'norm' in the future of making music videos."