A gay couple are featured in a new advertising campaign that celebrates sex later in life. The United Kingdom advertising campaign entitled Let’s Talk The Joy of Later Life Sex features long-term, gay couple Mark and Andrew among straight couples, and seeks to break the taboo of discussing sex later in life.
“It’s time to break that taboo,” the campaign proclaims.
The campaign features a video with various older couples and individuals discussing the importance of sexual intimacy in their lives and relationship. Andrew and Mark are two men in their 60s who have been together for 31 years. In their ad, the two aging lovebirds share details of their sex life while posing nude in a loving embrace. Of course, their embrace includes a kiss.
“We’ll lie in bed, and we both love reading in bed,” Andrew says, adding their “feet would be touching and it's moments like that, that are important to you. As much as, you know, banging each others brains out - to put it crudely.”
“If you do have a moment where you do feel horny, then that’s fine,” Mark added. “You know we will work that out, won't we. I think sometimes particularly if you haven’t had sex for a while that the sort of start up moment it's almost going back to being a teenager again.”
The video and billboard campaign were created by Related, a counseling group well-known for helping couples deal with problems in their relationship. Gail Thorne, a sex therapist at Relate, said in a statement that sex means a lot of different things to couples, and isn’t just for young people.
“What we’re trying to do today is open up a society-wide conversation about the fact that sex and intimacy – whatever that might mean – can be as important for older people as it is for anyone else,” Thorne said in a statement, adding they see these issues in their sex therapy services, and how not talking about sex can “lead to a lack of fulfilment and be damaging for individuals’ self-confidence and couples’ relationships.”