Cadbury’s released a new, very LGBTQ+ inclusive advertisement for their famed Crème Egg. It features two men kissing and biting into an egg together, and let’s just say we’re surprised the chocolate didn’t melt from all the heat.
Released on Monday, the ad celebrates five decades of Cadbury hollow chocolate egg-filled with a sweet fondant. The narrator calls it the celebration a Golden Goobilee, then honors all the different types of customers who can’t get enough of the gooey goodness.
There’s the dipper and the licker (who likes to suggestively and expertly tongue out the creamy filling from a cracked egg), but it’s the last type of consumer highlighted in the ad that got our goo going.
Called sharers, in the ad two men are depicted holding hands and dancing under the lights on a rooftop deck. Then, while one of the two bearded beauties holds the delicate chocolate egg between his teeth, the other man leans in to take a long, slow bite, the thick and creamy white filling slowly pulling between the two men.
“We are down with that,” says the narrator.
The ad is one of two holiday ads aimed at increasing LGBTQ+ representation and outreach. Doritos Mexico released a commercial last month showing a divorced father reaching out for help in communicating his acceptance of his gay son and his boyfriend.
It looks like we’ll be eating and dreaming of those Cadbury Crème Eggs long after the holidays are over.