The unstoppable James Franco carries on his collaboration with Gucci. This Fall, he will be the face of the brand's new Made To Measure fragrance in a campaign shot by photographer duo Mert & Marcus.
Announced as a sensual oriental scent, Made To Measure is led by notes of lavender, anise and plum on a base of leather and labdanum -- promising!
The announcement comes with a 15-minute film directed by the multi-talented actor. Entitled La Passione, the project (in which Franco also stars) is an elegant slo-mo affair inspired by the 1928 silent film The Passion of Joan of Arc. It features the actor with model Natalia Bonifacci and his Spring Breakers co-stars, the creepy ATL Twins.