Birchbox Opens Flagship Store in NYC

The e-commerce brand Birchbox opens the doors to its first-ever physical store in New York City this week. Located in the heart of SoHo, the duplex space offers touch screen technology throughout, where customers can answer easy questions about themselves and receive product recommendations.

On the first floor a BYOB (Build Your Own Box) area lets you choose the products you want in your box; a great way to treat yourself, or personalize a gift for that special someone. Head to the lower floor to find a demo space that will be used to teach classes on various topics, as well as an area dedicated to Birchbox Men.

The products for men focus on grooming and lifestyle, ranging from shaving creams, hair products, and fragrances, to gadgets, games, and socks. Skip the shipping fee and grab some of their online best-sellers, including Jack Black's Double-Duty Face Moisturizer, Ernest Supplies' Protective Matte Moisturizer, and our favorite, Balla for Men's Powder, a deodorant for your nether regions.

Birchbox 433 West Broadway, SoHo, New York. Birchbox.com