Is Tom Daley about to make a big splash in the fashion world?
The young Olympic medalist, who came out last year and revealed his relationship with the screenwriter Dustin Lance Black, was chosen by Adidas to represent its younger label aimed at teenagers, NEO.
Daley succeeds to troubled singer Justin Bieber as the face of the brand. The athlete will appear in NEO's latest "Live Your Style" campaign in the UK.
We're not biased, but we have to tip our hats to Adidas for choosing an (adorable) openly-gay man: Daley makes perfect sense as a role model, and he will hopefully have a positive impact on the younger generation. Ok, we're a little bit biased.
Click through to see the first images of the campaign, and watch Daley himself announce his partnership with NEO below: