Best known as the face of Tom Ford's grooming line, Juan Betancourt was recently chosen by the Spanish brand Loewe to front its spring/summer "Made To Order" campaign.
Even though we like Betancourt au naturel with a bit more scruff, the young Cuban looks dashing in these new shots signed Daniel Riera.
Click through to see the images from the campaign.
Want more? Maybe Juan has the time to console you with one of his selfies.