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Who's Hiding Under This Mud Mask?

Who's Hiding Under This Mud Mask?

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Meet the face of Tom Ford's new grooming line

Tom Ford is such a tease! His men's grooming line, Tom Ford For Men, will only be out in November, but the designer has already revealed his new campaign -- and most importantly, the man who fronts it.

The lucky one is Wilhelmina model Juan Betancourt, a 6'3" adonis hailing from La Havana, Cuba. You may recognize him from Tom Ford's latest menswear lookbook. He will also appear in the Tom Ford's Autumn/Winter eyewear campaign next to Oli Tyler and Conrad Bromfield.

Juan is 23. He likes to play tennis and listening to Maroon 5. His favorite actor is Daniel Day Lewis, and he's a Virgo. Good to know, right?

Scroll down to reveal what hides under this luxury mud mask, and check out our tumblr page for more images from the campaign.

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