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Dockers Launches Alpha Collection and New Pop-Up Shop


Get completely customized khakis (with a free haircut and beer!)

Dockers, the trusted khaki pros, recently celebrated the launch of the Alpha Collection. At the party, fashion frontman Tinie Tempah and models sported the Dockers Fall/Winter 2013 collection, introducing two new fits to the popular Alpha Khaki: Skinny Tapered and Standard Tapered (don't worry, the original Slim Tapered will still be available). The collection also spotlighted patterned button-ups, classy knits, and quality jackets.

Look at these dapper gents:

[Photo via Flickr]

Yesterday, Dockers opened their first pop-up shop in NYC. Located at 25 Howard Street, the store is all about personal customization. There's a khaki bar where you can pick your Alpha fit (Slim or Standard) and then your color (you have ten to choose from!). Once a decision is reached, Dockers dyes the khakis and ships them right to your home within two weeks.

The khaki bar:

[Photo via Flickr]

The Dockers pop-up shop is only open for four weeks, so make sure to check out some of the events in store. Every Tuesday to Thursday, Blind Barber (the hip barber shop and bar in the East Village) will offer hair or beard trims to customers. Also, if you're up for a free tattoo and snack, on Wednesday, September 11th the well-known NYC tattoo parlor Three Kings will be giving free anchor tats alongside Kings Country craft beer and jerky. Lastly, on September 25th, Dockers will take customization even further: a tailor will be in store to style cuffs with various fabrics. Oh, and did we mention that Stumptown Coffee will be available daily? New wardrobe and a free caffeine fix, no complaints.

Stop procrastinating and get fall-equipped at the new Dockers pop-up shop. Here are the hours:

Dockers Pop-Up Shop

25 Howard St.

Tuesday-Satutday 11-8, Sunday 12-7, Closed Monday

[H/T Flickr]

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