Thom Evans For D.Hedral Underwear

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David Beckham and Cristiano Ronaldo have some competition coming there way with Thom Evans's first underwear campaign for Italian brand D.Hedral. 27-year-old Evans, a former Scottish rugby player, wears D.Hedral's iconic briefs, and a preview for the upcoming swim wear line.

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Shot in Greece and photographed by Daniel Jaems, the Spring/Summer 2013 campaign is Evans's first major modeling gig. "I'm excited to be fronting my first fashion campaign since signing with Select Models last year and am really enjoying the challenges that modeling and acting brings," Evans said.

While this is Evans's first campaign, it isn't his first modeling gig. He put out a full-frontal calendar in 2010, and is now represented by Select Model Management. Last summer he was on the cover of one of UK's gay magazines, Attitude, as he has a big gay following overseas. We'll be sure to keep an eye on him--it is hard not to look!