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Now Open: Odin's Launches Homeware Pop-Up Shop


The menswear store partnered with Snarkitecture for a New York retail installation featuring their fragrances and home scents.

Last night the popular men's shopping destination Odin unveiled their latest project, a concept store dedicated to their six in-house unisex fragrances and their four aromatic home sprays. Located next door to their East Village outpost, co-owners Paul Birardi and Eddy Chai were on hand to reveal the the all-white space. The design collective Snarkitecture helped devise and create the interior, which features white, clay models of the Odin homeware bottles hanging in an undulating groupings over a center display. The store is now open, and will remain so through the next six weeks before moving to a new location.


Odin New York Fragrances and Home Fragrances Pop-Up Shop is located at 330 East 11th Street, between 1st and 2nd Avenues.
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