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Pic of the Day: Jean Paul Gaultier's Ads for Diet Coke


Our April cover boy stays true to his mischievous moniker for his latest project.

Jean Paul Gaultier earned the nickname l'enfant terrible many moons ago, but that doesn't mean his shenanigans are done. Not by a longshot. Even when a huge corporation like Coca-Cola hires him, he won't play by the rules. As creative director of Diet Coke, Gaultier has already released a creepy commercial featuring his model/doll, and now the print campaign has hit the web. has shots of the advertisements which feature Gaultier's face superimposed on models in some of his sartorial signatures: maritime stripes and fetishwear. Stephane Sednaoui snapped the lively shots brimming with joie de vivre, and which hint at a blending of Gaultier's elfin persona with that of his two favorite muses--Andrej Pejic and Naomi Campbell-- only proving that the designer definitely won't be mellowing with age.

Photos courtesy of Stephane Sednaoui for Coca-Cola.

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