Abercrombie & Fitch has used the photographer Bruce Weber in the past to shoot their provocative and hyper-sexualized ad campaigns and look books in the past, and the retailer has once again secured Weber for their 2012 ads. Expanding upon still photography, Weber has released a series of videos, all pegged to sports and athletics--perfectly appropriate for the brand's wholesome-prurient spirit. You can see the videos--or "Webersodes"--on his
. Trust us, you'll want to check out these cornfed boys wrestle, play basketball, and perform other sporty activities. It may just remind you how Abercrombie & Fitch's tactic of using less clothing than more can be quite persuasive.
See the videos here, at