When the temps rise, Sniffies is making sure your summer wardrobe keeps up.
The cruising (and merch and lifestyle) platform just dropped its new Summer Swim Collection exclusively on Sniffies Hush, featuring bold swim briefs, relaxed cargo trunks, cropped muscle tanks, and an oversized towel. Inspired by heatwave hookups and long days that somehow turn into even longer nights, the collection leans into flirtatious summer energy.
Shot on location in San Juan, Puerto Rico, the visuals channel sun-soaked escapes, beach hopping, wandering coastal streets, carefree connection, and an easygoing sense of summer style.
The collection includes the Sniffies Core Swim Brief in ochre, black, marine camo, and blue, alongside relaxed-fit Cargo Swim Trunks inspired by laid-back ‘90s silhouettes. The brand also introduced its cheekily named “Just The Tip” towel and the Cruising Club Crop Muscle Tank, available in white, charcoal, and heather grey with oversized graphics and distressed details.
The Sniffies Summer Swim Collection is out now, exclusively on Sniffies Hush. Keep scrolling for a closer look at the Puerto Rico-shot campaign that might inspire your next beach escape.
Sun’s out, buns out 🌞
Three models wearing Sniffies swim briefs pose together on a stone wall
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Four models wearing Sniffies swim briefs run toward the ocean
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A model wearing Sniffies camo swim briefs stands near the beach
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Two models pose with a Sniffies towel
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Close-up of black Sniffies cargo swim trunks
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Coastal cruising energy 👀
Models wearing Sniffies swimwear share a flirtatious moment
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Two models wearing Sniffies swim briefs and a cropped muscle tank pose against a stone wall
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Three models wearing Sniffies swim briefs pose together outdoors
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Models wearing Sniffies swimwear cross paths along a secluded coastal trail
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Sun-soaked escapes & tiny swimwear 🩲
A model wearing yellow Sniffies swim briefs lounges in a chair
Close-up of a model wearing blue Sniffies swim briefs while standing in the ocean
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Two models wearing Sniffies swim briefs share a playful moment while running through the ocean
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Models wearing Sniffies swim briefs gather together on the beach
Courtesy of Sniffies
Close-up of models wearing black, yellow, and blue Sniffies swim briefs
Courtesy of Sniffies
