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    Out MagazineOut Magazine

    OUT Editorial: The Name Game

    Out.com Editors
    08/17/17
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    OUT Editorial: The Name Game

    1. The first time you’ll never forget
      

    Blame promotional hashtags, blame capitalism, blame the current '90s renaissance, but logos are back. From FUBU to Versace, designers have flirted with ostentatious branding for decades, but if splashing your favorite labels across your chest as a teenager may have been garish, flaunting who you're wearing in the age of ironic nostalgia means doing so with a wink. This fall, Tommy Hilfiger is in full-on throwback mode with the resurrection of its classic logo, while Kris Van Assche is toughening up Dior Homme by slapping on the phrase HARDIOR--a tribute to the hardcore movement--on its hoodies, ties, and accessories. There's never been a better time to be loud and proud. Shouldn't your fashion be, too?

    Jacket & Shirt: Kenzo, Pants: adidas Originals

    Photography: Hadar Pitchon
    Styling: Michael Cook
    Groomer: Suki Tsujimoto
    Model: Hakeem Nieght at RED Model Management

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