You Can Finally Buy Gucci's Flowery First Women's Scent, 'Bloom'

Only Gucci could make flowers bloom in the dead heat of summer. Three months after throwing the most picturesque party you weren't invited to at the MoMA PS1 for their new fragrance, the designer has officially released Bloom to the world.

Related | Hari Nef, Petra Collins & Dakota Johnson Named Faces of Gucci's 'Bloom' Perfume

To celebrate the release of the soft, pink-toned eau de parfum bottle you're about to impulse buy in another tab, Gucci unveiled a new, floral-filled film. Returning for the Glen Luchford-shot campaign are the three muses--photographer Petra Collins, model Hari Nef and actress Dakota Johnson--as well as Gucci's own creative director and hair god Alessandro Michele, who created the fashion house's first women's scent.

While we contemplate spending $129 on a bottle of the perfume and wonder aloud what hints of "Rangoon Creeper" smell like, check out the gorgeous promotional material, below.

Debuting Gucci Bloom, the first women's fragrance by #AlessandroMichele. The images shot by @_glen_luchford capture the transformative nature of the rich, white floral fragrance, with notes of Tuberose absolute, Jasmine bud extract and Rangoon Creeper. #InBloom Discover more through link in bio.

A post shared by Gucci (@gucci) on Aug 1, 2017 at 3:09am PDT

A preview of the film campaign for #GucciBloom, the first women's scent for the House by #AlessandroMichele, featuring @dakotajohnson, @harinef and @petrafcollins and directed by @_glen_luchford. #InBloom Discover more through link in bio. Music: "The Rip" by Portishead (Universal Island Records Ltd)

A post shared by Gucci (@gucci) on Aug 1, 2017 at 5:00am PDT