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Hari Nef, Petra Collins & Dakota Johnson Named Faces of Gucci's 'Bloom' Perfume

Photo via @HariNef

Congrats, ladies.

Last night at MoMA PS1 in New York City, Gucci revealed their new fragrance, Bloom, through an intimate party in the gallery's courtyard, which they aptly transformed into an extravagant garden. At the party, Hari Nef, Dakota Johnson and photographer Petra Collins were all announced as the official faces of Bloom.

Related | OUT100: Hari Nef

While Gucci's latest perfume won't immediately be available for purchase until later this year, 1,000 bottles are being released online today for those who really want to smell like expensive flowers. Pre-orders are also taken at PS68 per Bloom.

"I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and flants, a bouquet of abundance," said Gucci Creative Director Alessandro Michele. "The garden is as beautiful as women are; colorful, wild, diverse, where there is everything."

The launch event was naturally a star-studded affair, and we know this because of the iconic Instagrams that rolled into our feeds last night along the East River-- yes, that's Hari with Lana Del Rey and Michele himself.


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