In anticipation of Pride month, Urban Outfitters launched today an exclusive capsule to benefit GLSEN and the organization's mission to create safe, affirming schools for LGBTQ students. For the collection's official ambassador, they've recruited rising Chicago rapper Taylor Bennett, who came out as bisexual earlier this year shortly before releasing his album, Restoration of an American Idol.
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"Honesty and being yourself is something that I believe should always be celebrated--whether it's in hip-hop or everyday life," Bennett said of the UO partnership. "As an independent artist and entrepreneur, it's great to find partners like Urban Outfitters who share that core value of recognizing individuality during Pride Month and throughout the year."
The seven-piece range features an array of short and long-sleeve tees, a tapestry and two baseball hats. Designed by UO's in-house creative team, the pastel clothing is printed with inclusive, colorful LGBTQ-friendly messages, including the statement, "Love is Love." From rainbows to hands forming hearts and couples of all kinds kissing, UO's latest lineup bridges style and substance.
"GLSEN's work is vital in the creation of safe spaces for LGBTQ+ young people and we are honored to contribute to their mission through the sales of the UO Pride collection," said Stacey Britt Fitzgerald, Urban Outfitters' Global Director of Creative Marketing. "Taylor was the perfect partner for this campaign--we've been so inspired by both his talent and his decision to come out; UO was pleased to provide both a platform for his story and support for his music."
Following today's release, UO and Bennett will premiere a new music video for the rapper's single, "Roof Gone," exclusively on the brand's YouTube channel in mid-June. Bennett will also perform during a special Pride celebration in his Chicago hometown on Friday, June 23.
To shop the full collection, click here.