Études Launches Anti-Nuclear 'Smiling Sun' Collaboration

Adding to its dense lineup of coveted collaborations, Etudes has joined forces with Smiling Sun, the global anti-nuclear power movement first established in 1975. The activist organization's defining logo features a smiling red sun, surrounded by the German phrase, "Atomkraft? Nej Tak." In English, this translates to, "Nuclear Power? No Thanks," and appears patched across Etudes' new capsule of denim, caps, tees and sweatshirts. In today's heated political climate, the brand felt Smiling Sun's anti-nuclear movement embodied "the new generation's environmental consciousness." Shop the capsule, here, and keep clicking for a preview:

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