Chanel has picked singer-songwriter Pharrell Williams as a model for the brand’s latest handbag campaign, “Gabrielle.”
Williams, a longtime fan of Chanel and couturier Karl Lagerfeld, is the first man to lead a handbag campaign for the fashion icon. The Gabrielle ad campaign will debut April 3, where Williams will be joined by Kristen Stewart, Cara Delevingne, and Caroline de Maigret, according to WWD.
In one of the images, Williams lounges backstage with the Gabrielle bag—at the center of a spotlight, of course.
Chanel has also posted sneak peaks of the campaign stars rehearsing for the video ads. Check out Williams’s adorable video below.