Gucci Is Black & Beautiful for Their Pre-Fall '17 Campaign

In fashion, "diversity" is often a meaningless buzzword tossed around every few seasons when models of color are restricted to one or two appearances on the runway and hunching in the corner of a few ad campaigns.

While smaller brands are leading the way with runways and campaigns that embrace all colors, shapes, types, and genders, the legendary houses (Givenchy being the perennial exception) have been slow to catch up.

Related | Designer Andre Landeros Michel is Making Fashion Genderless

Gucci took a catwalk step in the right direction with a series of recently released audition videos for their pre-fall 2017 campaign featuring black and brown models discussing their spirit animals and busting their respective moves:

Franck, 20. "I dance afro beat, afro house, jerk, turfing... a mix of everything." At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 5:05am PST

Alton, 19. What does it mean to have soul? "It means to be you in the purest form." At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 9:00am PST

Jonah. What's your spirit animal? "A bull because that's my birth sign, so I consider that my spirit animal." At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 10:13am PST

It's great to see all these hair stories alone, and nice to be reminded that even with the world threatening to become a more dangerously homogenous place, some are still working to promote diversity.