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First Look at Bottega Veneta's 50th Anniversary Campaign, Starring Lauren Hutton

Bottega Veneta todd hido lauren hutton joan smalls spring 2017 campaign
Todd Hido

Modeling icons Lauren Hutton and Joan Smalls are captured by Todd Hido for Bottega Veneta's spring-summer 2017 collaboration.

How time flies. Bottega Veneta is celebrating its 50th anniversary this year, and for the occasion, creative director Tomas Maier (read our profile, "The Quiet Rebel") enlisted an all-stars team in the brand's latest collaboration. Bv_ss17_pr_logo_cmyk_300_m1_dps

Following in the footsteps of Viviane Sassen and Nobuyoshi Araki, who photographed last year's "Art of Collaboration" projects, the American Todd Hido was chosen to lens the spring-summer 2017 ads. Known for his moody landscape photography and subtle use of color, Hido received a retrospective in Paris last year, and recently published his first monograph.


Beauty icons Lauren Hutton and Joan Smalls front the women's collection, and two new faces, Morten Nielsen (top) and Hannes Gobeyn (bottom), rep the men's styles. Model-of-the-moment Vittoria Ceretti also appears in the video campaign, below.

All the visuals were shot in the Modulightor Building (also known as the building of light), one of New York's modernist masterpieces, and the last publicly accessible structure designed by the legendary architect Paul Rudolph in the city.

For Bottega Veneta's anniversary collection, Maier came up with a line of accessories inspired by elements from the brand's archive. The iconic intrecciato clutch, worn by Lauren Hutton in 1980's American Gigolo, is back this season (the model-slash-actress carried it at the runway show), and a new bag - named "The City Knot," is also featured in the campaign. Scroll down to see the images.



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